CRM

• Ensure the integrity and organization of data in the system (cleaning, enriching and updating)

• Ensure governance of CRM processes, including compliance with LGPD requirements and data privacy best practices

• Act as a focal point with global and local teams, including training and internal support

• Collaborate with different business areas to maximize CRM adoption, value, and impact

• Provide guidance and support for data entry activities

• Support ongoing improvements to CRM processes, workflows, and data management practices

Analytics & Reporting

• Own marketing and comms reporting, transforming data into actionable insights that support strategic decision-making

• Establish and monitor KPIs across CRM, events, media relations, social media and other marketing & comms initiatives

• Develop and maintain dashboards, reporting structures, and executive-level presentations using tools such as Power BI, Tableau, Excel, and other analytics platforms

• Conduct deep-dive analyses and respond to ad-hoc business requests, translating complex data into clear recommendations for leadership

• Ability to synthesize complex data into clear, compelling recommendations and executive-level presentations

• Continuously improve reporting frameworks and executive dashboards to enhance the accuracy, relevance, and usability of insights

• Identify trends, opportunities, and risks across marketing and communications activities, proactively recommending actions to maximize impact

• Partner with local and global stakeholders to define measurement frameworks and support data-driven decision making

• Explore new tools, technologies, and analytical methodologies to enhance reporting capabilities and uncover business insights

Alumni

• Co-lead the local Alumni program in Brazil

• Engage senior stakeholders in a structured way to advance the Alumni agenda

• Plan and execute key initiatives, including Alumni Day

• Act as a local focal point, ensuring strong alignment with the global Alumni team

• Proven experience in CRM management (B2B companies preferred)

• Advanced Excel skills, including data analysis, reporting, and dashboard creation

• Experience with data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker Studio, or similar)

• Ability to analyze and interpret large datasets, translating findings into actionable business insights

• Data-driven mindset with the ability to measure and communicate the impact of marketing and communications initiatives

• Exceptional written and verbal communication skills

• Strong project management skills

• Ability to manage multiple initiatives simultaneously

• Excellent interpersonal and teamwork skills to collaborate effectively with diverse teams.

• Experience and comfort working in a fast-paced environment and meeting deadlines

• Fluency in English (written and spoken)