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Fifa
3.8
Event Experiences Marketing Manager - FIFA Fan Festival
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FIFA Women's World Cup 2027
Event Experiences Marketing Manager - FIFA Fan Festival
Rio de Janeiro, Rio de Janeiro
Provide local market insights and stakeholder contexts to support strategic decision making, planning, and delivery when needed.…
30d+
marketing jobs in Rio de Janeiro, Rio de Janeiro Rio de Janeiro, Rio de Janeiro jobs FIFA Women's World Cup 2027 jobs in Rio de Janeiro, Rio de Janeiro
FIFA Women's World Cup 2027
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Fifa

3.8

Event Experiences Marketing Manager - FIFA Fan Festival

Rio de Janeiro, Rio de Janeiro

Is your resume a good match?

Use AI to find out how well the skills on your resume fit this job description.

Event Experiences Marketing Manager - FIFA Fan Festival

FIFA27 established as the Local FIFA Subsidiary in Brazil, to work together with FIFA HQ in Zurich and globally, to deliver the biggest women’s sporting event in the world, the FIFA Women’s World Cup 2027™ (“FWWC2027”).

THE POSITION

The Event Experiences Marketing Manager (FFF) supports and implements all strategic deliverables prescribed by the Experiential Marketing Manager (FFF) based in Zurich. This includes developing, supporting, and delivering innovative and best-in-class FFF deliverables and other experiential marketing activations that might be developed. The core deliverable is to lead the strategic and commercial development and positioning of the FIFA Fan Festival™ across Host Cities of the FIFA Women’s World Cup Brazil 2027, focusing on the commercial, promotional, brand, entertainment, and partner and stakeholder integrations. Working closely with internal and external stakeholders, the manager will help shape the narrative, drive partner and government integration, and develop innovative fan engagement in line with FIFA’s strategic objectives from a local perspective.

This role and team will work in tandem with the Special Events team at FIFA27, who hold accountabilities for all operational elements of the FFF. However, on a day‑to‑day basis, the Strategy and Operations teams will operate and be perceived as one unified team.

KEY RESPONSIBILITIES

FIFA Fan Festival™ FWWC2027 - Commercial & Strategy

Support the development and implementation of the FIFA Fan Festival™ commercial and strategic framework.
Support communications and promotional planning across Host Cities.
Liaise with commercial and media partners (alongside the local Commercial and Media partnership teams) to support project alignment and approvals.
Prepare workshop planning, presentations, and strategic alignment sessions.
Maintain all SharePoint documentation and ensure excellent level of project document management
Lead on local conversations and meetings while delivering detailed meetings and project updates including meeting minutes and communications for reporting back to the team in Zurich.
Support budget tracking, procurement processes, and relevant strategic documentation.
Support local issue resolution and escalation processes, ensuring key decisions, risks and dependencies are clearly communicated to the Zurich team.
Support the review of plans and materials to ensure alignment with FIFA commercial rights, partner obligations, and clean site principles.
Provide local market insights and stakeholder contexts to support strategic decision making, planning, and delivery when needed.

FIFA Fan Festival™ FWWC2027 - Host City Coordination

Support Host Cities throughout all strategy and commercial processes.
Act as a key point of contact for Host Cities at local level and any other local stakeholders.
Coordinate requests, tracking, review and adaptation of Host City deliverables, including promotional copy, brand assets, content inputs and local information.
Review and adapt Host City content, copy and materials to ensure consistency with FIFA tone, messaging, objectives and standards.
Develop a strong understanding of the FWWC27 brand manual and ensure Host City and stakeholder materials are reviewed in line with FIFA brand requirements.
Coordinate feedback, brand approvals, and final sign-off with relevant internal FIFA teams. Or communicate with FIFA Zurich where necessary.
Support the local Special Events team to ensure FIFA Fan Festival™ strategic, commercial, promotional and brand requirements are understood and integrated into Host City planning and delivery.
Support the coordination of content capture
Delivery of local reporting inputs and post event documentation for FIFA27 and Host Cities and relevant stakeholders. Experiential Projects
Act as project manager for selected experiential marketing projects as required.
Coordinate project planning, timelines, deliverables, stakeholder alignment, and execution.
Support RFP processes, agency evaluation, supplier onboarding, and procurement processes when required.
Manage day-to-day coordination with agencies and suppliers, ensuring clear briefs, timelines, feedback rounds, and delivery expectations.
Maintain all project documentation, trackers, meeting notes, action lists, and approval records.
Ensure projects are delivered on time, within scope and in line with FIFA standards and identify, track and communicate key project risks, dependencies, decisions and escalation points.
Support post-project reporting, learnings and evaluation, including documentation of outcomes, performance and recommendations.

YOUR PROFILE

Experience in marketing, event management, or relevant client account management
Proven relevant experience in similar position or another relevant role
Experience working in a multi-national, multi-cultural, and multi-stakeholder environment
Appreciation and understanding or sport and the role it plays in marketing, fan engagement and popular culture
University degree in a marketing discipline, or business administration with major in a relevant field (desired)
Proficient in Office 365
Excellent knowledge of MS Teams, SharePoint/One Drive, Monday.com
Flexible, adaptable, proactive, attention to detail, and constantly striving for excellence
Multi-tasker with excellent organizational skills and time/priority management
Excellent oral and written communication skills
Stress resilient and able to work to immovable deadlines
Excellent stakeholder and network management skills, including understanding and awareness of cultural nuances and communication needs for different stakeholders
Comprehensive understanding of entertainment, major events and fan entertainment understanding
Diplomatic and comfortable handling conflicts in a positive and objective manner
Team Player and Adaptability with strong teamwork abilities and willing to go the extra mile

Requirements

Fluent in English and Portuguese
Right to work in Brazil.
Ability to re-locate to Rio de Janeiro.

About FIFA Women's World Cup 2027

The FIFA Women’s World Cup™ is the greatest women’s sporting event on the planet, showcasing the best players in the world on the biggest stage. In 2027, history will be made as Brazil welcomes the tournament to South America for the first time ever.

This landmark event will unite the world through an unprecedented celebration of women's football, inspiring billions of fans across the globe. As we prepare to host teams and supporters from every corner of the world, we’re looking for passionate, talented individuals to be part of history and help deliver an unforgettable tournament.

Join us and play your role in making FIFA Women’s World Cup 2027™ a truly extraordinary experience that celebrates and elevates women’s football.

Employment Type

Fixed Term - Full Time

Location

Brazil

Workplace type

Hybrid

See company reviews

Working here doesn’t have to be a secret

3.8

Recommend to a friend

Fifa

3.8

Event Experiences Marketing Manager - FIFA Fan Festival

Rio de Janeiro, Rio de Janeiro

Fifa

3.8

Event Experiences Marketing Manager - FIFA Fan Festival

Rio de Janeiro, Rio de Janeiro

Is your resume a good match?

Use AI to find out how well the skills on your resume fit this job description.

Event Experiences Marketing Manager - FIFA Fan Festival

THE POSITION

KEY RESPONSIBILITIES

FIFA Fan Festival™ FWWC2027 - Commercial & Strategy

Support the development and implementation of the FIFA Fan Festival™ commercial and strategic framework.
Support communications and promotional planning across Host Cities.
Liaise with commercial and media partners (alongside the local Commercial and Media partnership teams) to support project alignment and approvals.
Prepare workshop planning, presentations, and strategic alignment sessions.
Maintain all SharePoint documentation and ensure excellent level of project document management
Lead on local conversations and meetings while delivering detailed meetings and project updates including meeting minutes and communications for reporting back to the team in Zurich.
Support budget tracking, procurement processes, and relevant strategic documentation.
Support local issue resolution and escalation processes, ensuring key decisions, risks and dependencies are clearly communicated to the Zurich team.
Support the review of plans and materials to ensure alignment with FIFA commercial rights, partner obligations, and clean site principles.
Provide local market insights and stakeholder contexts to support strategic decision making, planning, and delivery when needed.

FIFA Fan Festival™ FWWC2027 - Host City Coordination

Support Host Cities throughout all strategy and commercial processes.
Act as a key point of contact for Host Cities at local level and any other local stakeholders.
Coordinate requests, tracking, review and adaptation of Host City deliverables, including promotional copy, brand assets, content inputs and local information.
Review and adapt Host City content, copy and materials to ensure consistency with FIFA tone, messaging, objectives and standards.
Develop a strong understanding of the FWWC27 brand manual and ensure Host City and stakeholder materials are reviewed in line with FIFA brand requirements.
Coordinate feedback, brand approvals, and final sign-off with relevant internal FIFA teams. Or communicate with FIFA Zurich where necessary.
Support the local Special Events team to ensure FIFA Fan Festival™ strategic, commercial, promotional and brand requirements are understood and integrated into Host City planning and delivery.
Support the coordination of content capture
Delivery of local reporting inputs and post event documentation for FIFA27 and Host Cities and relevant stakeholders. Experiential Projects
Act as project manager for selected experiential marketing projects as required.
Coordinate project planning, timelines, deliverables, stakeholder alignment, and execution.
Support RFP processes, agency evaluation, supplier onboarding, and procurement processes when required.
Manage day-to-day coordination with agencies and suppliers, ensuring clear briefs, timelines, feedback rounds, and delivery expectations.
Maintain all project documentation, trackers, meeting notes, action lists, and approval records.
Ensure projects are delivered on time, within scope and in line with FIFA standards and identify, track and communicate key project risks, dependencies, decisions and escalation points.
Support post-project reporting, learnings and evaluation, including documentation of outcomes, performance and recommendations.

YOUR PROFILE

Experience in marketing, event management, or relevant client account management
Proven relevant experience in similar position or another relevant role
Experience working in a multi-national, multi-cultural, and multi-stakeholder environment
Appreciation and understanding or sport and the role it plays in marketing, fan engagement and popular culture
University degree in a marketing discipline, or business administration with major in a relevant field (desired)
Proficient in Office 365
Excellent knowledge of MS Teams, SharePoint/One Drive, Monday.com
Flexible, adaptable, proactive, attention to detail, and constantly striving for excellence
Multi-tasker with excellent organizational skills and time/priority management
Excellent oral and written communication skills
Stress resilient and able to work to immovable deadlines
Excellent stakeholder and network management skills, including understanding and awareness of cultural nuances and communication needs for different stakeholders
Comprehensive understanding of entertainment, major events and fan entertainment understanding
Diplomatic and comfortable handling conflicts in a positive and objective manner
Team Player and Adaptability with strong teamwork abilities and willing to go the extra mile

Requirements

Fluent in English and Portuguese
Right to work in Brazil.
Ability to re-locate to Rio de Janeiro.

About FIFA Women's World Cup 2027

Join us and play your role in making FIFA Women’s World Cup 2027™ a truly extraordinary experience that celebrates and elevates women’s football.

Employment Type

Fixed Term - Full Time

Location

Brazil

Workplace type

Hybrid

See company reviews

Working here doesn’t have to be a secret

3.8

Recommend to a friend

Are you open to new opportunities?

17 Host/To-Go jobs in Brazil

Event Experiences Marketing Manager - FIFA Fan Festival

THE POSITION

YOUR PROFILE

About FIFA Women's World Cup 2027

Working here doesn’t have to be a secret

Event Experiences Marketing Manager - FIFA Fan Festival

THE POSITION

YOUR PROFILE

About FIFA Women's World Cup 2027

Working here doesn’t have to be a secret