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Wayfair is going to send 2 different catalogs to their customers. One of the catalogs costs 50 cents to make and is 50 pages long. The conversion rate for the catalog is 5% and each customer brings in 315 dollars. The second catalog costs 95 cents to make, is 100 pages long and each customer brings in 300 dollars from it. The profit margin is 30%. What should the conversion rate for the second catalog be to make at least the same amount of profit as the first one. After you find the conversion rate for the second one, there is a second part of the problem. Wayfair is planning to make a new catalog which is going to cost 10 cents more than the 100 page one. The more expensive catalog is going to be sent out to 20% of the customers while the remaining 80% are going to get the 100 page one. Assume the same 30% profit margin and 300 dollar profit from each customer. What should the conversion rate for the new catalog be in order to receive the same profit at the end?
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Business Analyst

Interviewed at Wayfair

3.1★
Jun 11, 2018

Wayfair is going to send 2 different catalogs to their customers. One of the catalogs costs 50 cents to make and is 50 pages long. The conversion rate for the catalog is 5% and each customer brings in 315 dollars. The second catalog costs 95 cents to make, is 100 pages long and each customer brings in 300 dollars from it. The profit margin is 30%. What should the conversion rate for the second catalog be to make at least the same amount of profit as the first one. After you find the conversion rate for the second one, there is a second part of the problem. Wayfair is planning to make a new catalog which is going to cost 10 cents more than the 100 page one. The more expensive catalog is going to be sent out to 20% of the customers while the remaining 80% are going to get the 100 page one. Assume the same 30% profit margin and 300 dollar profit from each customer. What should the conversion rate for the new catalog be in order to receive the same profit at the end?

The first case was fairly straight forward: (1) Asked to calculate bank profitability with a given interest rates on deposits, a fixed reserve ratio, an interest rate on loans and a fixed fee value. (2) Tasked with assessing the viability of a marketing proposal where you're expected to introduce the idea of a market test. (3) Values are given for the market test and you're asked to calculate the profitability of the bank if the marketing plan was implemented. (4) Go-no/go decision at the end.
avatar

Business Analyst

Interviewed at Capital One

4.5★
Apr 23, 2014

The first case was fairly straight forward: (1) Asked to calculate bank profitability with a given interest rates on deposits, a fixed reserve ratio, an interest rate on loans and a fixed fee value. (2) Tasked with assessing the viability of a marketing proposal where you're expected to introduce the idea of a market test. (3) Values are given for the market test and you're asked to calculate the profitability of the bank if the marketing plan was implemented. (4) Go-no/go decision at the end.

I just finished my phone case interview. Hopefully I can get to the next round. But here is the phone case interview: we are trying to raise funds to accommodate more children after school. What are the possible ways of raising funds?If we focus on the online fund raising and the option of hosting a gala, calculate the profit for each option, which option should we choose? If there is low budget donor vs big donor, given the maximum donation low budget donor are to donate, calculate the avg. donation amount needed from the big donor to reach an average of X dollar donation. Now, we can target big donor vs small donor vs portfolio by hosting gala or online fund raising, which way is the best? Now, each donor online will have a friend to donate, how much money does the friend need to donate to reach a breakeven point?
avatar

Senior Business Analyst

Interviewed at Capital One

4.5★
Oct 6, 2017

I just finished my phone case interview. Hopefully I can get to the next round. But here is the phone case interview: we are trying to raise funds to accommodate more children after school. What are the possible ways of raising funds?If we focus on the online fund raising and the option of hosting a gala, calculate the profit for each option, which option should we choose? If there is low budget donor vs big donor, given the maximum donation low budget donor are to donate, calculate the avg. donation amount needed from the big donor to reach an average of X dollar donation. Now, we can target big donor vs small donor vs portfolio by hosting gala or online fund raising, which way is the best? Now, each donor online will have a friend to donate, how much money does the friend need to donate to reach a breakeven point?

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