1. Make CRM trigger campaigns map, from user profile to segmentation 2. Analysis. Awful data - lots of campaigns with minus delta(TG - CG). If it's true data, CRM manager should be fired :) They even don't know formula to count delta between target group and control group. 3. Chat bot. Strange task, but ok.
I was asked about my ability to run ad hoc campaigns on a weekly basis and quantify the audience base
What are your expectations on the job.
Tell me about the type of A/B testing you are currently running at your role.
What’s your process with going about segmentation?
What’s your experience with creating dynamic campaigns and marketing flows?
Why do you want to work with us? Why did you apply for this position? What can you contribute?
Tell us about a situation where you had to prioritize a particular work over another.
The questions were all really well thought out and made sense, no random curve balls to throw you off your game!
About my work experience, about my future career plans etc.
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