How do you rate yourself in these areas? Strategy Business acumen How to apply business knowledge to paid media How paid media intersects with other digital marketing channels Platform Remarketing: audiences, segmentation Search/Display/Mobile/Video Bidding/budget management Advanced features like automated rules, scripting, and API Data analysis Excel/sheets skills, formulas like pivot tables, vlookup, and query Knows what dimensions and metrics to combine to find patterns/opportunities Google Analytics skills Understanding of statistics, confidence thresholds Attribution Copywriting Persuasive copywriting for ads and landing pages
