Analyze Zattoo's TV advertising campaign's impact on brand awareness and performance marketing channels, evaluating conversion attribution, effects on other channels, the success of scaling SEA, Display, and Social, and recommend a budget for future campaigns using the provided dataset.
Experience, Salary, Why I quit the previous job etc
What are the metrics you will look at when a campaign is not performing?
Performance / experience based questions, culture fit.
Tell us about yourself and your work responsibilities.
What is more beneficial: earned media or affiliate partnerships?
How will you manage multiple portfolios of courses effetively?
What were some past work experiences/skills you can bring to this role? What are some skills you think you will need to learn?
How to bring down CAC without spending less; attribution questions; competitor research & ideas on how to improve their own advertising based on that.
How would you structure your Google Ads account?
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