4.0
Sep 8, 2012
Current employee, more than 10 years
Recommend
Business Outlook
Pros
Technically very strong. They have experts for almost everything technical niche, but they are mostly based in headquarters in Germany. As part of the world's largest chemical company, there are many career opportunities outside of the catalyst division.
Cons
BASF struggles with poor customer service and account managers. They fail to develop the close personal relationships that are key in any business. Customer service is hindered by complex systems which make delivery of products painfully slow. The influence of the German culture is very apparent. This can be both good and bad.