A change needs to happen - Sales Manager Nordics Criteo Employee Review

2.0
Nov 4, 2018
Recommend
Business Outlook

Pros

Fun environment and free breakfast.

Cons

As a sales manager you might be fired at any minute. You need to work very hard to pass probation but even then the company might not keep you if they don't like you.

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Criteo Response
7y
Thank you for sharing your feedback about your time at Criteo. Our Sales Manager roles are challenging and require commitment to be successful, but they’re also exciting and rewarding with learning opportunities. We have a strong ramp-up approach in place to support each individual as they progress through their probation. We are also candid in the conversations we have with team members around their performance throughout this period. We always work to hire Criteos with the skill set to be part of our journey, although there are times when there may be misalignment on performance in role. When this happens we have a dedicated People Experience team that continuously works to ensure we have an objective approach on all people matters, and we always try to do this in the right way. I’d like to hear about your experience in more detail at s.chindalur@criteo.com, so please do reach out. Shruthi Chindalur Regional Managing Director Mid-Market EMEA

Explore other reviews about Criteo

5.0
Jun 8, 2026
Recommend
Business Outlook

Pros

Great environment, great people to work with

Cons

Need to go back to office

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Criteo Response
6d
We're thrilled to receive such positive feedback and to know that you've found a place where you can grow and thrive at Criteo. Thank you for sharing and for your trust all these years. It's great to have you on the team!
1.0
Feb 26, 2026
Anonymous employee
Recommend
Business Outlook

Pros

Earlier in my time at Criteo, the culture was a true strength. Teams were collaborative, capable, and invested in delivering value to clients. There are still incredibly smart, hardworking people across the organization when they are given the resources needed to deliver strong work.

Cons

Morale has declined significantly due to direction from upper leadership. Executive communications often feel scripted and disconnected from the realities teams are navigating. Employees are facing burnout, layoffs, no merit compensation growth, and increasing workloads without clear strategic guidance. Leadership layers have expanded in ways that create bottlenecks and slow decision making, while individual contributors lack clarity on priorities and long term direction. Internal mobility has been restricted, limiting opportunities for promotion or role movement at the same time compensation progression has been removed. Salary transparency was removed from internal and external role descriptions, which has impacted trust. Despite positive performance, cost discipline appears to disproportionately affect employees rather than being shared equitably across leadership levels. Additionally, a return to office policy has been implemented, including for employees originally hired as remote. This has added strain and uncertainty for teams.

9
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Criteo Response
3mo
Thank you for sharing such detailed feedback. Every decision we make is taken with our long-term organizational health in mind. From top leadership to individual contributors, we are all committed to building sustainable success for our company and the people in it. Making Criteo a place where everyone can grow is a shared priority, and that’s why we equally value vertical and horizontal career pathways. When it comes to individual recognition, our merit compensation processes are structured and similar across our entire organization to ensure maximum fairness and equity. Since Criteo's success is built on connections, we strongly encourage our teams to come together to boost innovation and collaboration at once. By blending office presence with flexible options, we keep trust at the core of our work approach since everyone remain empowered to manage their time, energy, and schedule the way they see fit. Open feedback helps us improve and move forward, so thank you for sharing yours!
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