Tapad reviews

4.0

79% would recommend to a friend

(76 total reviews)
avatar

Mark Connon

68% approve of CEO

54% positive business outlook

Tapad has an employee rating of 4.0 out of 5 stars, based on 76 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Tapad employee rating is in line with the average (within 1 standard deviation) for employers within the Tecnologia da informação industry (3.9 stars).

Reviews by job title

76 reviews
3.0
Sep 13, 2017

Unhinged

Anonymous employee
Recommend
Business Outlook

Pros

Great brand equity and core tech. Respect and autonomy for self-starters. Very smart team. Supportive culture among non-management. Benefits are incredible.

Cons

Post-acquisition installation of an inexperienced, non-AdTech CEO shows in lack of material direction. Relies on gimmicks instead of content for leadership. Little innovation past core tech due to lack of vision and resourcing. Company is not focusing on high growth anymore and is instead spending resources on Telenor projects that are very disorganized. Extreme attrition, especially among most knowledgeable staff. The uncertainty of Tapad's future errodes the culture.

1.0
Aug 29, 2017

Disappointing Career Move

Anonymous employee
Recommend
Business Outlook

Pros

The best reason to work at Tapad is the salary and benefits.

Cons

When employees share photos of the Titanic when discussing the company trajectory, there are more "cons" than "pros" to be sure. Below, a few highlights (lowlights): 1) I fully agree with the other reviews on here that call out the sexism across the company. More and more women are fleeing the company each week, feeling their only option is to leave, rather than subject themselves to further humiliation from their male peers. Sexist behavior is sanctioned by both human resources and the executive team. From leading women in the company not being considered for key management positions to men who have had complaints filed against them being rewarded with promotions and salary increases, the company culture is worse than a boys' club, as the inequitable treatment is acknowledged at every level of the company and not only ignored, but championed. 2) At one time, Tapad had a competitive, innovative product. That time has long gone and short-term thinking rules the day. There is no corporate vision and no leadership willing to make decisions towards progress. Everyone is made to prioritize turning a dollar into a dollar twenty-five instead of spending time working on long-term investments with strategies rooted in industry needs. 3) If you are not on the sales team, your work will not be acknowledged, much less rewarded. Executives and team leaders fall all over themselves congratulating the sales team for simply showing up and doing their jobs. Anyone else who makes the effort to roll up their sleeves and bring something to the table is either roadblocked, demoralized, or underfunded. 4) They are bandaging so many bullet wounds that nothing can operate correctly. Entire departments are without leadership or budget, lines of reporting are unclear, and there is no accountability, goals, or metrics that can point to success.

3.0
Aug 16, 2017
Recommend
Business Outlook

Pros

Fun culture, very laid back, smart people, good pay, great perks (healthcare, free breakfast and lunch twice a week), lots of freedom

Cons

Holding company dragged feet on defining vision, bad communication with employees, real tech, but poor product innovation and go to market.

Viewing 46 - 48 of 76 Reviews

Glassdoor has 79 Tapad reviews submitted anonymously by Tapad employees. Read employee reviews and ratings on Glassdoor to decide if Tapad is right for you.