Overview
Cascade is the leading provider of environmental and infrastructure drilling, site characterization, and environmental remediation applications. Cascade’s vision is to integrate technology, safety, sustainability and human potential to tackle the challenging environmental and geotechnical issues facing their clients.
Challenges
- Raise overall awareness of the Cascade Drilling employer brand among online job seekers to grow targeted candidate pool.
- Support corporate diversity initiatives by raising brand visibility among women and veterans.
Solutions
- Brand Advertising: Brand Spotlight campaign targeting women and veterans on Glassdoor and across the internet (12-month campaign).
“Since launching our diversity campaign with Glassdoor, we’ve seen a major increase in apply starts and a significant upward trend in veteran applicants, which ties in nicely to our 2019 corporate diversity initiatives. The targeted Glassdoor ads have greatly impacted our ability to attract diverse candidates to both engage with our employer brand and apply!”
Jessica Alexander, Talent Acquisition Manager
