Overview
LiveRamp’s products and services help organizations leverage the power of data and identify solutions to meet their specific needs. Their mission to power people-based experiences and improve the relevance of marketing allows consumers to better connect with the brands and products they love.
Challenges
- Invest in employer brand during the economic downturn to become an employer of choice for top talent in long-term
- Raise candidate awareness for in-demand roles and locations despite COVID-19
- Increase employee engagement and identify opportunities for improvement
- Ensure a great candidate experience during shelter-in-place
Solutions
- Enhanced Profile: Influence top talent with a compelling employer brand story by sharing videos, photos and company updates. Select a featured review and remove competitor ads to ensure maximum engagement.
- Brand Advertising: Increase candidate awareness for in-demand roles by targeting visitors across Glassdoor.
- Insights: Leverage reviews and competitor analytics to understand the shift in trends and identify areas for improvement.
“Reprioritizing our hiring goals during COVID-19 has given us more bandwidth to focus on our employer brand. Even as other companies slow down or pause their hiring efforts, in-demand roles remain difficult to fill. We still need to differentiate ourselves from others and ensure that our values and culture are clearly reflected.”
Erika Thorson-Garay, Head of Global Talent Acquisition at LiveRamp
