Company struggling during a rapid tobacco industry transformation
Pros
International working environment. Relative freedom in which independent self-driven employees can easily succeed.
Cons
Company is in the constant volume decline, this creates a need to slash workplaces every 2-3 years and creates a regular atmosphere of threat. On top in recent years there is high "extra" saving pressure as turnover from cigarette sales is dropping while new product categories do not bring as much turnover as planned. This starts to impact size of packages, which a couple of years ago were lavish and today they are often below market average. BAT is a very slow organization, relatively simple decisions take ages to be taken due to multiple forums involved. This also impacts new product launches, speed to market is quite tragic vs competition.