Beware of Systemic Layoffs Disguised as Performance Management at BRF KEZAD
Pros
Technically advanced facility with strong infrastructure Exposure to large-scale food production operations Opportunity to work in diverse teams International brand with good product reputation
Cons
Unethical use of performance evaluations to remove high-earning employees. Every year, 1–10% of experienced, higher-salaried employees are let go under the guise of "Operational Excellence" or “performance cycle,” even when their contributions are measurable and positive. Clear misuse of KPIs and evaluation tools to meet budget targets, not to improve real performance. This is especially evident at the KEZAD plant. Nepotism and favoritism: Several managerial staff allegedly replace terminated senior employees with underqualified friends or family members who are willing to work for less pay, creating serious integrity concerns. Toxic work environment: Morale is very low. People fear being evaluated out of the system, regardless of their output or loyalty. No transparency or fair grievance mechanisms. Once you’re marked for “low performance,” there’s no clear way to appeal or defend yourself. It feels pre-planned.