Pros
Was in the past an amazing company with great culture and very consistent.
Cons
Better Collective was once an exceptional company but has been on a steady decline over the past year and a half. Management became overly ambitious, making several poor decisions that have significantly impacted the company. Initially, acquisitions focused on iGaming companies, making adaptation relatively seamless. However, recent acquisitions of larger and more complex businesses have been poorly handled, with integrations being a nightmare. Many of these acquisitions are unlikely to become profitable in the foreseeable future. The company has lost its focus on meaningful results, with many employees working on tasks that lack real purpose or tangible benefits. Decisions are now driven by individuals with limited technical knowledge, sidelining the expertise of SEO professionals who once played a critical role in the company’s success. Managers often insist on pursuing initiatives that are clearly destined to fail, which has become incredibly frustrating. The company’s direction has taken a turn that will be incredibly difficult to recover from. The CEO's decision to position Better Collective as the "best media company in the world" was a misstep, as the true profitability has always come from iGaming affiliation. Media companies acquired by Better Collective have shown significant resistance to adopting the company’s way of working, creating further challenges in achieving the desired synergy. Career progression and salary improvements have been neglected, as managers seem more focused on maintaining their own power and inner circles. Knowledge-sharing within the organization has diminished, and remote employees are often left feeling isolated due to a lack of genuine support from leadership. The company’s fragmentation from rapid growth has resulted in slow and cumbersome processes. This lack of direction and accountability culminated in the layoff of 300 employees. Although my department consistently delivered strong economic results, I received little to no recognition for my contributions. Ultimately, I decided to leave because I no longer identify with the company and its current trajectory. Better Collective was once a place where I gave my heart and soul, but it has strayed too far from the values and focus that made it great. It’s deeply disappointing to see a company with such potential take a direction that has made it nearly unrecognizable.
