They are great at selling you dreams and punting their values to anyone who will listen but really they just need bumbs on seats (like most others). You can break yourself for a project and nobody will really notice and it doesn't come with any real recognition apart from getting more projects that you need to break yourself on.
Getting promoted outside of a set career path is near impossible so stay in your lane and get the experience but move on once you have it. That would be my advice