Big name on CV, but high turnover and poor management - Content Designer TikTok Employee Review

2.0
May 21, 2026
Recommend
Business Outlook

Pros

If you're in your early career, a big name on your CV may pave the way for future opportunities, and if you're interested in social media, entertainment, and livestreaming content, the job itself could occasionally be fun. That being said, I wouldn't recommend any of my friends working there based on my personal experience.

Cons

It's not a great place for people who have years of experience from other decent companies. The turnover rate is high and the intensity of work is unreasonable as well. Management don't really care about personality or your wellbeing, but how much work you could deliver and how well you serve internal/external clients. I felt disappointed as I thought TikTok was better than this considering how successful it has become globally. But, to become a truly global company, it certainly has a long way to go.

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2.0
Jun 15, 2026
Recommend
Business Outlook

Pros

Pay is level with industry and actual work is somewhat interesting depending on the team you're on

Cons

In my experience, career growth can feel very limited if you are not part of the dominant internal language and cultural network. A significant amount of important context, communication, and decision-making happens in Chinese, which can make non-Chinese-speaking employees feel excluded from key conversations and promotion opportunities. The environment did not feel as inclusive as it should be for a global company. Advancement often felt less tied to performance and more tied to whether you were connected to the right groups or able to operate fluently within the Chinese-speaking side of the organization. Over time, it felt like non-Chinese-speaking employees had fewer long-term career paths and were at risk of being replaced by people who could better fit that internal operating model. Things also move very slowly because employees are often given access only to the bare minimum needed to do their jobs. There is a heavy push toward using AI tools, but in practice it can make it harder to get help from real people. Instead of getting quick support, you often have to spend time going through AI bots or internal tools before getting a useful answer.

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