3.0
Sep 13, 2017
Recommend
Business Outlook
Pros
Great brand equity and core tech. Respect and autonomy for self-starters. Very smart team. Supportive culture among non-management. Benefits are incredible.
Cons
Post-acquisition installation of an inexperienced, non-AdTech CEO shows in lack of material direction. Relies on gimmicks instead of content for leadership. Little innovation past core tech due to lack of vision and resourcing. Company is not focusing on high growth anymore and is instead spending resources on Telenor projects that are very disorganized. Extreme attrition, especially among most knowledgeable staff. The uncertainty of Tapad's future errodes the culture.
