Zynga interview questions

I was contacted by a recruiter via LinkedIn for a PM internship while I was doing my MBA. I did one 30 minute phone screen with the recruiter where we talked about 1) my interest and background in gaming and 2) what metrics I would look at to determine the health of my favorite Zynga game. After that, I was invited on campus where I did 5 interviews, with a break for lunch. 3 of the interviews were analytical. The first focused on how to investigate a declining user base trend, the second was about how to test and increase monetization for a particular feature and the third was a market sizing case. The other two interviews were behavioral and also focused on my interest in gaming.

Several (2 to 6) rounds of interviews - Approach to data collection and analysis - Problem Solving ('case' interviews), Guesstimates - Testing creativity through - discussing new features for existing games, new games etc - Virality (increase reach) / Monetisation (features that increase revenue) based questions - Assignment / Write-up based (if at Campus) - (optional) Knowledge of gaming / how facebook works