Farfetch is a joke. The company paints itself as an innovative tech company when it's a creaking, manual company with an unclear strategy and led by incompetent management
1. Strategy: Not sure the company has one, other than to, 'take the lion's share of growth in luxury fashion.' that's an objective not a strategy. Different departments chase different objectives, often conflicting. Now that the company is public, it's chasing short term KPIs rather than investing a sustainable business model . Diff execs have different visions of what FF should be, resulting in a mess of an organisation that unsuccessfully tries to do too much
The company is clearly chasing top-line growth through flashy M&A, but their path to profitability is unclear, let alone their ability to integrate these acquisitions
2. Leadership: Poor. Leadership sets the objectives, culture and expectations for the business. The leaders here don't do much leading as they are simply too busy trying to get by and blame the company's poor performance on others. None of the leadership team have the credentials to be leading such an organisation. They should be middle management at best.
3. Operations: to call this company a tech company would be like calling Boris Johnson handsome. The company doesn't have the right access to tech resources, talent or innovation to deliver on its promises.
4. Career growth: given there's so much firefighting I don't believe FF offers much in the way of career development. Promotions are arbitrary and based on whether people like you. I particularly feel for the junior people who are not being trained or developed and getting paid peanuts as well. Salaries are all over the place for the same level, and VERY LOW, especially if you consider the tanking stock prices and cancelled bonus.
Staff turnover is incredibly high, reflecting the poor opportunities in this place.
