FARFETCH reviews

- Coupang knows nothing about luxury fashion - Coupang has no strategy but make the business profitable - No leadership or vision - Will be profitable in the next year most likely but will have nothing to do with luxury fashion - They do a lot of dodgy back-end to bypass the fact a lot of brands don't want to be listed on their marketplace - Most people who are still in the business post-coupang acquisition are looking for an exit

When things started to go downhill, it became very evident that the company had over-hired and made some very odd investment decisions. It also became evident that some middle management had no idea what they were doing, I assume partly because execs weren't clear with the FF mission, but also because a lot of them had been wildly over-promoted. It wouldn't be an exaggeration to say that my final 6 - 12 months spent there were entirely rudderless. In the end, I think what happened just exposed how inefficiently some departments were operating, with "processes" and systems that were/are often baffling and worryingly inept. The business model also made everything 10x more difficult every step of the way. I was genuinely relieved to be made redundant and feel sorry for those left behind.