Company is trying to find its way in the digital media space
Pros
Editorial teams are passionate about their content areas, whether gaming, tech, or crafts. They are extremely knowledgeable and produce great content. Also, the engineers are smart and highly capable.
Cons
The UK leadership doesn't understand the US market and seems to be behind market trends in general. Consequently, a strategic vision falls short and is unsustained, more reactionary and playing catch-up. The company is having a difficult time transitioning from print magazines to digital content. There have been a series of layoffs to adjust the resource mix, but there needs to be more of an idea of where things are to head. Finally, the sales team is more concerned with closing small immediate deals than with building major lucrative accounts. There needs to be more unification of goals among sales, editorial, and product teams.
