SheKnows has gone through a lot of changes over the last few years. There have been some moments of glory, but the majority of the amazing talent across the company has been stymied by absolutely negligent and reactive management from the CEO, CTO, other C-level execs and the multitude of project managers.
It has been nearly impossible to launch products on time or with competitive features because of poor decisions from management. Many, many thousands of man hours have been wasted during my tenure at SheKnows going back and forth between project managers who all have their own previous baby projects. It is nearly impossible to exaggerate how much wasted time and talent had been spent at SheKnows.
The company is supposedly headquartered in Scottsdale, but lately the New York office has treated the AZ office as second class citizens, to a point where the only developer in New York has more input into the business than the many developers back in Scottsdale. If SheKnows wants to pretend to be a distributed company, it should adapt accordingly.
Recent layoffs have proven that the company tried to grow too fast with poor oversight and even poorer culture. Myself and others had been trying to reason with management for over a year to avoid pitfalls that have now crippled the company and its efficacy.
There is also the growing propensity for outsourcing, which has diluted the core talent at the company down to nearly nothing. Clearly upper management wants talent treated like a commodity. It has affected the company culture severely. Eastern Europeans now outnumber local developers and BAs, which isn't at its core a bad thing, but has been a very disconcerting trend where the loyal SheKnows staff is laid off while more and more outsourced labor is brought in.
If you are looking into Sheknows as an employer, I would seriously consider asking for answers to these questions before taking a position. I wish I had.
